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What's working in SMM and brand right now. No filler. Read in the time it takes to drink an espresso.
Strategy · Featured
The Moldovan SMM playbook for 2026
SMM strategy for the Moldovan market in 2026: which metrics to cut before Q1, the channel mix that earns its keep, and a 60-minute pre-launch checklist.
Meta vs TikTok ads: the only spreadsheet you need
Decision framework for Meta Ads vs TikTok Ads on the local market: a 4-column spreadsheet, when to move the budget, when not to. No vendor-deck ROAS.
How to brief reels so they actually get made
How we write reels briefs that save weeks: 4 mandatory sections, 3 full examples (retail / B2B / event) and the validation test with two videographers.
Three brand archetypes for the Moldovan market
Three brand archetypes that work on the Moldovan market — the Practitioner, the Insider, the Curator. How to choose based on your team, not your category.
The free toolkit our team actually uses
The SMMART toolkit we keep open eight hours a day: Cron, Linear, Figma, CapCut, ChatGPT, Notion, CleanShot, PostHog. Plus what we dropped last year.
How we make sites AI-agent-ready (audit & setup)
What we shipped on smmart.md to clear isitagentready.com from 40% to 90%+: llms.txt, agent-skills, markdown for agents, WebMCP, schema markup.
Performance creative: the 12-frame test
The 12-frame test for Meta ads — how to predict whether a creative will survive budget scaling before launch. 15-minute setup, four diagnostic questions.